"Growing Old"
is nothing
"for cowards"
Reaching the 60+ generation isn't easy either. But we do it anyway—every day, for the past 17 years.
Contact Us Now
Everyone's talking about Gen Z. But it's the boomers who have the money.
While marketing targets young people, purchasing power lies elsewhere.
1.7 million
People in Switzerland are over 65 and therefore retirees. That will soon be one in five people. Soon one in four... one in three...
1.57 million
CHF is the median net worth of a middle-class baby boomer couple at retirement.
6×
Retiree households have higher net worth than working-age households.
FSO | VZ VermögensZentrum | Die Volkswirtschaft (BSV). To be supplemented shortly with our own figures from the Boomer Report.
We don't just talk about this Boomer generation— we're in constant communication with them and, when needed, we also collaborate with them through our platforms.
What We Offer:
From solid data to a finished campaign.
01:
Strategy & Market Research
Strategies based on solid data—collected directly from the target audience, not from a textbook. Our edge: our own data from Ask a Rentner.
02:
Creation & Communication
Campaigns that resonate with people 60 and older and stick in their minds. Created by Antwort AG—an award-winning agency for nearly 20 years.
03:
Digital & Social Media
Present where the 60+ generation is truly active—Facebook, Instagram, YouTube, the web. Data-driven rather than based on gut feeling.
04:
Platforms & Franchising
Our own digital services for seniors—designed, built, and operated by us on a daily basis. Scalable even internationally.
Known for:
Case Study
One idea. Worldwide.
Launched in 2009 as a coffee-break idea, Rent a Rentner became the world’s first online platform of its kind—garnering media coverage around the globe and franchise inquiries from all over the world. We’re not just talking about senior marketing. We invented it.
Our Platforms
Our Platforms
The online platform that connects retirees with odd jobs.
The online dating platform for retirees
Market Research for Seniors. Or, we explore how retirees think, live, and behave.
The online job placement platform for retirees
We bring the very young and the older generations together. It's very emotional.
They have already placed their trust in us:
Impact happens when reach meets great design. We have the reach to the 60+ generation. The creative work comes from DIE ANTWORT AG—a Zurich-based creative agency that has won national and international awards and has over 20 years of experience. That’s why everything we do always looks damn good.
About DIE ANTWORT AG
Do you want to effectively reach the 60+ generation?
Performance-driven and efficient. We know what makes the 60+ generation tick, what motivates them, and where to reach them—and we have the reach to target them exactly where they are. Strategy, creative execution, and genuine access to Switzerland’s target audience with the highest purchasing power—all from a single source.
When should we meet for coffee?
Reto Dürrenberger
Email: reto@boomerag.ch
Phone: 043 305 09 20
Sarah Hiltebrand
Email: sarah@boomerag.ch
Phone: 043 305 09 20